Évian pursues its round of collaborations with fashion designers and teamed up with Alexander Wang to create a new bottle. The French brand asked the designer —who’s recently left Balenciaga— his interpretation of the water sourced from the French Alps.
The result: two bottles emblazoned with oversized barcodes, one black, one white, patterns he’s featured in his own collections once, and that questions our relationship with consumption. «There’s a little bit of irony to it», he admitted.
«Mineral water is about everyday consumption but [also] premium dimensions with the iconic glass bottle. That’s something that’s close to Alex’s universe», Laurent Houel, Évian‘s global brand director. «He’s also about everyday fashion that’s accessible and approachable, but with a very strong design integrity, so we really feel it’s a great match in terms of the spirit between brands.»